R.M. Williams
Bridging Fashion Editorial and E-Commerce for R.M. Williams SS18 Lookbook
Shaping cohesive brand storytelling across digital touchpoints including e-commerce, EDMs, and paid media. Crafting responsive campaign assets and emails to elevate visual consistency and improve engagement across product launches.
Problem Context
This project was a long-anticipated redesign, initiated after years of incremental changes had left the existing content-heavy website cluttered with no consistent structure for all the different course types, resources and blog posts, making it difficult to navigate. The redesign was driven by a need to support both immediate business growth and long-term expansion into new states.
Challenge
Untangling the Confusion: Bringing Clarity for Easy Course Discovery that also Promotes Trust in Matrix’s quality and teachers
Matrix Education is a leading tutoring provider in NSW, known for its academic excellence, top-tier teachers, and deep library of high-performing resources. As the business prepared to expand into Victoria and other Australian states, its website needed a complete UX overhaul — the homepage was cluttered, course discovery was difficult, and the navigation had become inconsistent over years of piecemeal updates. The site no longer reflected the quality or ambition of the brand. There was a need to restructure the site’s navigation, course layout, and content flow. The goal was to simplify the browsing experience for students and parents across Years 3–12, while supporting business growth and increasing sign-ups for HSC, OC, and Selective School programs.
Outcome
A Clearer, Conversion-Ready Experience Built to Scale and convert more student visitors into sign-ups
The final UX significantly improved site usability and discoverability of courses. The new navigation system brought order and logic to a previously disjointed experience, while the restructured homepage now presents a clear value proposition and easier entry points into the core offerings. SEO-rich content is now integrated into the broader acquisition strategy, positioning Matrix to convert more student visitors into sign-ups as they expand beyond NSW.
Role: Digital Designer
Platform: Photoshop | Web | Dreamweaver
Skills: Retouching | HTML coding | Animations
Year: 2017
Final Outcome: Visit the new Matrix Education Site
Before Re-Design: See the website before the re-design
